Training Packages

In order for your business thrive online it is imperative that your marketing team has an in-depth knowledge of search engine marketing. WebGrowth Marketing offers an intensive, 1-day workshop focused on search engine marketing to provide your staff with the awareness required to implement online marketing tools to gain new business and to support your existing marketing efforts.

The WebGrowth Marketing Workshop Outline:

Section 1: What is Search Engine Marketing and why is it Important?

  • Understanding how search engines function
  • Introduction to Search Engine Optimization (SEO)
  • Search engine marketing as a sales tool

Section 2: SEO to improve online presence

  • Keyword research and targeting
  • Content optimization
  • Link building
  • Website structure

Section 3: Pay Per Click (PPC) Campaigns

  • How PPC works
  • Understanding google adwords
  • Formulating PPC campaign strategies
  • Tracking and monitoring results

Section 4: Conversions

  • What is a conversion rate and why is it important
  • Proven techniques to improve your conversion rates

Section 5: Tracking and Management

  • How to measure the results of your search engine marketing initiatives
  • How to analyze data to reveal areas for improvement
  • How to test new ideas before launching

Price of a 1-day workshop: £299 (for up to 10 people).

Includes:

  • A search engine marketing guide for each person
  • Answers to all questions your staff may have for the 30 days following the workshop

To arrange your workshop, contact WebGrowth Marketing.